So you can stop scrambling for the next enquiry, get your next offer in front of the right people, and get back to the work you love: photographing the love between a person and their pet.
Doors are open. Enrol before 6 August for your spot, plus a bonus video audit.
Three focused sessions. Your ideal client defined, your messaging dialled in, and a 90-day plan ready to run.
You wake up on a Monday morning and you already know where your next booking is coming from.
Not because you went viral. Because the enquiries in your inbox are from the right people. The ones who already know your work, have been thinking about it for weeks, and are half-sold by the time they message you.
You've stopped second-guessing your pricing. You've stopped comparing yourself to the photographer down the road who charges $250 for all the digitals. You're not in that race anymore.
You know where your next booking is coming from because you have a system on a calendar. Not five plates spinning in your head. A plan you run on repeat, season after season.
That photographer isn't a different person. It's you, with a system.
That's what three focused sessions can build. Your ideal client defined. Your messaging dialled in. Your 90-day plan ready to run and launch a marketing campaign.
And your first campaign ready to launch.
You can't run a campaign that converts without the right positioning. You can't build your 90-day plan until you know which campaigns to run. The order matters.
This workshop is built around the Consistent Ideal Client Method. Three pillars. It's the system I run in my own studio. In the workshop we go deep on the first two and turn them into a 90-day plan you can run on repeat.
Knowing exactly who you're for, what you sell, and why you're worth the investment. Not a Pinterest mood board. A clear answer to "this is for me" that the right client reads and recognises.
Showing up where the right clients actually are, with messaging that pulls them in instead of you chasing them down. Always-on marketing plus active campaigns.
What happens after they enquire. The consultation, the session, and the artwork sale. This is where the premium sale is made, and it lives inside the Consistent Bookings Mastermind for when you're ready to take the system end to end.
None of this means your work isn't good enough. It usually is. What's missing is a marketing system that keeps the right people finding you, on purpose, instead of hoping the good months keep coming.
That's exactly what we build together in this workshop.
When you're speaking to everyone, you're speaking to no one. In this session, we build your ideal client avatar going beyond demographics to the signals that tell you whether someone will invest in artwork, not just digitals. You'll define your unique value proposition and messaging so the right client reads it and thinks: that's me.
Build your passive marketing (SEO, Google Business, organic social) and design an active campaign that brings the right enquiries in, so you're not relying on luck or the algorithm. You'll pick the campaigns that suit your market, your capacity, and your goals, so you can launch a campaign and book clients to make your investment back.
No live call this week. Time to implement what we built in Sessions 1 and 2 and get everything ready before we lock in your 90-day plan. This is the week the work becomes yours.
This is where it comes together. We build your 90-day marketing calendar campaign by campaign, month by month, personalised to your business. You leave with a plan ready to run. Not a template. No more starting from scratch each quarter, so next season runs from a plan you already own instead of a blank page and a scramble.
Three live Zoom coaching sessions, 75 minutes each, with pre-recorded teaching modules to watch before each call. Hot seats and Q&A on every session, plus Voxer access to me for 30 days. The next cohort begins 13 August 2026.
Before each live call, you'll work through a short pre-recorded module at your own pace, in whatever gaps your week allows.
The Ideal Client Avatar exercises, the campaign frameworks, the positioning exercises. All done before you show up.
That means the live call we have together is dedicated entirely to coaching and implementation.
75 minutes on Zoom. The live call is a working session. Hot seats, implementation, Q&A, real-time coaching on whatever isn't clicking yet.
If your messaging isn't landing, we work on it together. If you can't figure out which campaign fits your market, we figure it out in the room. You leave each session with something done, not something to do later.
For each session there's a workbook that walks you through the exercises before and after the live call. Not a PDF that sits in your downloads folder.
You'll get tools to build your Ideal Client Avatar layer by layer, map your calendar, and launch your campaigns.
By the end of Session 3 your 90-day plan is mostly written. The blank page problem disappears when the work is built into the structure.
You're three weeks into the workshop and your giveaway campaign is almost ready to launch. The landing page looks right. The messaging feels close. But there's one thing you're not sure about, and it's the kind of thing that's hard to Google and harder to figure out alone at 10pm.
That's what this is for. 30 days of direct Voxer access from Session 1. Send a voice note when you're stuck, when something isn't converting, when you want a second opinion before you hit publish. 24-hour response during business hours. The gap between a plan you've built and a campaign you've actually launched is where most people stall. This closes it.
Posted to the Skool classroom, so you never lose anything if life gets in the way of a live call.
You won't just learn the system. You'll walk away with the exact AI tools I built to run it in my own studio, so you're creating your avatar, your messaging, and your campaigns in a fraction of the time.
Most photographers describe their ideal client as "dog lovers, aged 25 to 45." That's not specific enough.
This tool builds a profile so detailed your content stops speaking to everyone and starts speaking to the one person you actually want to book. The one whose dog is her 24/7 companion, who's been meaning to book for months, and just needs to find the photographer who's clearly for her.
Most AI content ends up in the bin because it sounds like it could have come from any photographer anywhere.
This gives AI the instructions to sound like you, your warmth, your directness, so when you open a draft you're editing, not starting over. The goal isn't to automate your voice. It's to stop losing an hour every time you write a caption.
You've got your campaign idea and you know who it's for. What usually stops people is everything that comes next: the landing page, the email sequence, the social posts.
This drafts all of it, shaped around your avatar, your offer, and your brand voice. You still edit it and make it yours, but you're not staring at a blank page at 9pm wondering if it'll work. You're actually launching.
My exact Marketing Calendar template in Google Sheets or Notion. Drop in the campaigns we build and you've got your 90-day plan mapped, ready to launch.
In their own words, exactly as they said them.
Sharon Canovas, Pet Photographer, Hamilton, Ontario, Canada
"My spring is fully booked. This is the first time this has happened in my business. It was one of the best investments I ever made."
"You over-delivered in the best way. You actually taught us how to do marketing, what marketing itself is, and that's what so many photographers lack. I'm now excited to build my 2026 marketing with clarity instead of scratching my head."
Aubri Poon, Adventure Pet Photographer, Calgary, Alberta, Canada
"Taking Ina's Pet Photography Marketing System workshop was one of the best decisions I've made for my business. When she encouraged me to run a giveaway, I combined my dog Stanley's birthday with summer solstice and called it the Stanley Summer Solstice Birthday Giveaway."
"If you're any photographer, not just a pet photographer, looking to grow your business with someone who genuinely wants you to understand the "why" behind the strategy, Ina is who you want in your corner."
Aubri ran the giveaway as her campaign from the workshop. The result: 14 sessions booked over 2 months, 11 already scheduled plus 3 more from her previous client list, and she's still following up with more entrants.
Suzanne, Suzanne Joy Photography, Brisbane
"Ina has a wealth of knowledge, she is kind and has been so patient and supportive in helping me launch my pet photography business. Her marketing blueprint course has really been the key driver in me successfully launching my business at top speed and has resulted in a number of leads and bookings (and this is all before I even finished the course). I can't recommend Ina enough."
Suzanne had just started her business when she joined. Before she'd finished all three sessions, she ran a community stall, used the scripts she'd learned, and walked away with a booking. That client invested $1,750.
Yunet Solorzano, Olive and Fable Pet Photography, Kirkland WA
"One of the main things that attracted me to working with her was that Ina is still working in our genre. She's out there doing the work. She's not only coaching."
Yunet started in the workshop, then went deeper in the Mastermind. She applied the campaigns and conversion work she'd built, and converted a single client into a sale of close to $9,000.
More photographers, in their own words.
Kaity, Koarlie Studio
The workshop gave Kaity fresh marketing ideas she could use straight away, including special-edition sessions like Family of the Year and Breed of the Month. She also loved being in a room of like-minded photographers at different stages of their businesses.
Julie Addison, Look Back and Smile
I really feel comfortable going forward, knowing who I'm targeting, how to target, and getting those consistent bookings by having a clear and concise plan in place.
Diane Gollowitzer, Dogs in Focus Photography
Ina's training really helped me to be more organised in my business and being proactive rather than reactive.
I run a pet photography studio in Canberra, Australia. I still shoot, still run campaigns, and still test everything I teach in my own business. My average client order sits between $2,600 and $2,800.
When I tell you a campaign works, it's because I ran it recently. My National Love Your Pet Day competition brought in $33,495 in sales from a two-week campaign on $688.80 in ad spend. That's the kind of repeatable campaign this workshop teaches you to build.
I built my studio year on year using the same system, from $40K in my first year to $305K in year six. Not from working harder. From marketing on purpose.
Photographers who stay booked are the ones who set up their system during busy periods, not when they're panicking during slow months.
Three live sessions: 13 August, 27 August, and 10 September. By the third session, your first campaign will be running, just as pet owners start thinking about booking sessions for the upcoming season.
Only 20 spots available this intake. So I can give every photographer in the room a hot seat in at least one live call.
Enrolment is open now. Can't make the live sessions? You'll get every recording, so you're never locked out by time zone.
Spots are limited to 20 per cohort. Enrol now to claim the bonus audit below. One booked client makes the investment back several times over.
Enrolment bonus
Enrol before 6 August and get a personalised async video audit. Your choice of a website audit, a pricing audit, or an offer audit.
Just 20 spots per cohort. The workshop runs as a small group so there's room for hot seats and real feedback on your business, not a room where you're just a number.
Yes. Every session is recorded and available within 24 hours. You can also submit questions in advance so your situation gets covered even if you're not there live. That said, showing up live means you can get in the hot seat and get direct feedback on your work, so I always recommend it where you can.
This works best for photographers who have had their first few paying clients and want to build something more consistent. However, I did have a participant last year, Suzanne, who had just started her business when she joined and got a $1,750 booking before she'd finished the workshops. If you're genuinely brand new and haven't photographed any paying clients yet, email me and we can figure out what would suit you best.
Yes. The positioning work, the campaign choices, and the 90-day plan all adapt to your specific market and niche. We've had equine photographers, dog-only studios, and multi-species photographers go through this workshop and get results with the same system. This also works for portrait photographers.
Suzanne had no existing audience. She's in a saturated market too. The system works because it's about speaking to the right people clearly, not about having a large market or a big following. We build something that works for where you are.
You leave with a personalised 90-day marketing plan you can run straight away. For photographers who want ongoing support building and running the full system, the Consistent Bookings Mastermind is the next step, which has six months of fortnightly group coaching, plus you get a regular business audit, marketing campaign reviews, and access to all the tools and templates that I use in my business. I'll share more about that in Session 3 for anyone who's interested.
You can still reach out to me. If you launch and the enquiries aren't coming, post the campaign in the Pet Photographers Collective, my free Skool community, and I'll look at it and tell you what to change.
Yes. You can pay in full (USD $559) or in two payments of USD $300. The first payment is due at checkout and the second 30 days later. Email [email protected] if you have any questions about payment before enrolling.
All sessions run in AEST (Sydney, Australia). Exact session times will be shared after enrolment. Recordings are available within 24 hours in the Skool Community Classroom.
The workshop gives you the system and your first campaign. For photographers who want ongoing support building and running the full system, the Consistent Bookings Mastermind is the next step: six months of fortnightly group coaching, plus a regular business audit, marketing campaign reviews, and access to all the tools and templates I use in my own business.
You don't need to decide now. Build your system first. Read about the Mastermind here when the time feels right.
In three live sessions, 13 August, 27 August, and 10 September, you'll have the positioning, the visibility, and the plan to keep the right clients enquiring, season after season. And your first campaign live.
That's what this is.
Enrol nowQuestions? Email [email protected] and ask me anything.