Enrolment opens April 30 for session.

Pet Photography Marketing System

Launch a marketing campaign and book your first $1,500+ pet photography client within 30 days.

So you can stop scrambling for the next enquiry and get back to the work you love: photographing the love between a person and their pet.

Wouldn't you like to be the photographer in your city pet parents talk about?

You wake up on a Monday morning and you already know where your next booking is coming from.

Not because you went viral. Because the enquiries in your inbox are from the right people. The ones who already know your work, have been quietly thinking about it for weeks, and are half-sold by the time they message you.

You've stopped second-guessing your pricing. You've stopped comparing yourself to the photographer down the road who charges $250 for all the digitals. You're not in that race anymore.

You know where your next booking is coming from because you have a system on a calendar. Not five plates spinning in your head. A plan you run on repeat, season after season.

Here's the thing. That photographer isn't a different person. She's you, with a system.

That's what three focused sessions can build. Your ideal client defined. Your messaging dialled in. Your 90-day plan ready to run and launch a marketing campaign.

And at least one $1,500+ booking on the calendar within 30 days.

THE GUARANTEE

Run a campaign with me. If you don't book a $1,500 client in 30 days, I keep coaching you in the Collective until you do. No time limit.

RESULTS

$38,000

in sales from one campaign,

on $400 in ad spend (my own studio)

Sharon

booked out her spring for the

first time in her business

$1,750

Suzanne's first booked sale, before

she even finished the workshop

THE METHOD

This workshop is built around the Consistent Ideal Client Method^TM

Three pillars.

It's the system I run in my own studio.

Aligned Positioning. Knowing exactly who you're for, what you sell, and why you're worth the investment. Not a Pinterest mood board. A clear answer to "this is for me" that the right client reads and recognises.

Magnetic Visibility. Showing up where the right clients actually are, with messaging that pulls them in instead of chasing them down.

Intentional Client Experience. What happens after they enquire. The consultation. The session. The artwork sale.

Inside this workshop we go deep on the first two pillars and turn them into a 90-day plan you can run on repeat. The third pillar lives inside the Consistent Bookings Mastermind for photographers ready to take the system end to end.

You're already in business. You're just not as booked as you want to be.

THIS IS FOR YOU

You get enquiries, but not consistently. Some months are full. Others are empty in a way that makes you anxious.
You're posting but no one is engaging. You're not sure what's actually working or whether any of it is.
You attract clients who love your work but push back on your prices and you can't figure out if the problem is your market or your messaging.
You've already bought the course. The frustration isn't that you don't have the information. It's that none of it has actually translated into booked clients.
Some weeks, you wonder whether it's worth keeping at it at all. Because the unpredictability of it is exhausting, and you've been trying to fix it for long enough that you're not sure what's going to be different this time.
You know you need a proper marketing plan or system. Every time you sit down to build one, you don't know where to start.
You're ready to be the photographer people come to, not the one who has to chase, discount, and convince. You want a system that attracts the right clients.
You want clients who invest in prints and artwork. You just need to find them and speak to them clearly.

ONE MORE THING

If the idea of "marketing yourself" makes you uncomfortable because it feels pushy, this is actually the right workshop for you. Everything here is built around getting visible to the right people, not chasing the wrong ones. When your positioning is clear, the right clients find you. That's a very different feeling to what most photographers are doing.

THIS IS NOT FOR YOU IF...

You haven't photographed any paying clients yet. This is for photographers who are in it and need a system, not a starting point.
You only want to sell digital files and have no interest in prints or artwork. The system is built around booking premium clients.
You want a shortcut without the work. This is an implementation workshop and you need to show up for it.

hOW IT WORKS (It's Easier Than You Think)

Three sessions. Sequenced intentionally.

You can't run a campaign that converts without the right positioning. You can't build your 90-day plan until you know which campaigns to run. The order matters.

Session 1 — THURSDAY 14 May, 7:30 AM AEST / WEDNESDAY 13 May 5:30PM EST

Aligned Positioning

When you're speaking to everyone, you're speaking to no one. In this session, we build your ideal client avatar going beyond demographics to the signals that tell you whether someone will invest at $1,500+. You'll define your unique value proposition and messaging so the right client reads it and thinks: that's me.

Session 2 — THURSDAY 21 May, 7:30 AM AEST / WEDNESDAY 20 May 5:30PM EST

Magnetic Visibility

Now that you know exactly who you're speaking to, it's time to get in front of them. We cover passive marketing (SEO, Google Business, organic social which are your foundational always-on marketing) and active marketing campaigns that generate leads quickly. You'll pick the campaigns that suit your market, your capacity, and your goals.

WEEK OF 28 May

Integration and catch-up window. No live call. Time to review, implement, and come to the final session ready to build your plan.

Session 3 — THURSDAY 4 JUNE, 7:30 AM AEST/ WEDNESDAY 3 JUNE 5:30PM EST

Your 90-Day Plan: Putting the Method to Work

This is where it comes together. We build your 90-day marketing calendar campaign by campaign, month by month, personalised to your business. You leave with a plan ready to run. Not a template. No more starting from scratch each quarter.

HOW THE WORKSHOP RUNS

Pre-recorded teaching.
Live coaching. The best of both.

Every part of this is built around one thing: you leaving with a campaign ready to run and a plan you can actually execute.

Pre-recorded modules

Before each live call, you'll work through a short pre-recorded module at your own pace, in whatever gaps your week allows.

The Ideal Client Avatar exercises, the campaign frameworks, the positioning exercises. All done before you show up.

That means the live call we have together is dedicated entirely for coaching and implementation.

Live Coaching Sessions

75 minutes on Zoom. The live call is a working session. Hot seats, implementation, Q&A, real-time coaching on whatever isn't clicking yet.

If your messaging isn't landing, we work on it together. If you can't figure out which campaign fits your market, we figure it out in the room. You leave each session with something done, not something to do later.

Workbook, Tools and Templates

For each session there's a workbook that walks you through the exercises before and after the live call. Not a PDF that sits in your downloads folder.

You'll get tools to build your Ideal Client Avatar layer by layer, mapping your calendar, launch your campaigns.

By the end of Session 3 your 90-day plan is mostly written. The blank page problem disappears when the work is built into the structure.

Sessions will be recorded

Every session is recorded and in your Skool classroom within 24 hours so you can come back to this and elevate your marketing system whenever your business grows or changes.

This isn't a course you do once and leave behind. The recordings, the templates, the tools, they're yours to come back to every time you plan a new quarter.

What you get

In addition to the pre-recorded modules and live coaching sessions. You'll also get a number of AI Tools and prompts to help build your ideal client avatar, your messaging and create your marketing campaign.

Ideal Client Avatar Wizard

Most photographers describe their ideal client as "dog lovers, aged 25 to 45." That's not specific enough.

After Session 1, you'll know your ideal client so well. You'll know that her dog is her 24/7 companion, she invests in quality of life for her pet, that she's been meaning to book a session for months and just needs someone whose work makes her think: that's it, they're the photographer for me.

Use this tool to build that profile so your content stops speaking to everyone and starts speaking to your ideal client.

Brand Voice Skills

Most AI-generated content ends up in the bin because it sounds like it could have come from any photographer anywhere or it sounds like slop.

This tool gives AI the instructions it needs to sound more like you, your warmth, your directness, so when you open a draft, you're editing, not rewriting from scratch.

The goal isn't to automate your voice. It's to stop losing an hour every time you need to write a caption.

Marketing Campaign Builder

You've got your campaign idea. You know who it's for. The part that usually stops people is everything that comes next: the landing page, the email sequence, the social media posts.

This tool drafts of all of it, shaped around your ideal client avatar and your offer, your brand voice. You still edit it, you still make it yours. But you're not starting from a blank page at 9pm wondering if any of this is going to work so that you're actually launching and start generating clients.

Marketing Calendar Template

Access to my exact Marketing Calendar template on Google Sheets or Notion, so you can map out and launch the campaigns we build in the workshop and start generating enquiries from $1,500+ clients in your first 30 days.

Voxer Access

You're three weeks into the workshop and your giveaway campaign is almost ready to launch. The landing page looks right. The messaging feels close. But there's one thing you're not sure about, and it's the kind of thing that's hard to Google and harder to figure out alone at 10pm.

That's what this is for.

30 days of direct Voxer access from Session 1. Send a voice note when you're stuck, when something isn't converting, when you want a second opinion before you hit publish. 24-hour response during business hours. The gap between a plan you've built and a campaign you've actually launched is where most people stall. This closes it.

From photographers who've done this

The system works. Here's the proof.

"My spring is fully booked. This is the first time this has happened in my business. It was one of the best investments I ever made."

Sharon Canovas

Pet Photographer, Hamilton, Ontario, Canada

Suzanne had just started her business when she joined. Before she'd finished all three sessions, she ran a community stall, used the scripts she'd learned, and walked away with a booking. That client invested $1,750.

Suzanne
Brisbane Pet Photographer

Yunet started in the workshop, then went deeper in the Mastermind. She applied the campaigns and conversion work she'd built, and converted a single client into a sale of close to $9,000.

Yunet Solorzano
Olive and Fable Pet Photography, Kirkland WA

WHY THIS INTAKE, WHY NOW

The best time to build your marketing system is before you need it desperately.

Photographers who stay booked are the ones who set up their system during busy periods, not when they're panicking during slow months.

By June 4th, your first campaign will be running just as pet owners start thinking about booking sessions for the upcoming season.

ONLY 20 SPOTS AVAILABLE THIS INTAKE.

So I can give every photographer in the room a hot seat in at least one live call.

If you are considering joining, I highly recommend you secure your spot now.

Ready to build your system?

Join the May intake

The Pet Photography Marketing System

Price: US$559 one-time (Pay in Full) or 2 payments of US$300

One $1,500 client pays this back nearly three times. Most photographers in here book that client within 30 days of finishing

Contact Details

Complete Payment

ABOUT YOUR COACH

Hi, I'm Ina!

I'm a pet photographer based in Canberra, and I've been running my studio since 2020. I still photograph dogs every week. I still run campaigns, test new ideas, and have quiet weeks I didn't plan for.

I started coaching because I kept watching talented photographers undercharge and underbook. Not because they weren't good enough. Because they didn't have a system. This workshop is the system.

The reason I teach this system is because I run it. One of those campaigns made $38,000 in bookings on $400 of ad spend. Not in theory. In my actual studio.

THE GUARANTEE

Do the work. Get the result.

Or I keep coaching you until you do.

Attend all three sessions, complete the exercises, and launch the campaign we build together. If you haven't booked at least one new client within 30 days, I'll coach you personally in the Skool community, async, until you do.

No time limit. We keep going until you get there.

That's how confident I am in what this system delivers. If you show up and do the work, you will get a result. I'm backing that with my time.

QUESTIONS?

Frequently asked

I can't make one of the live sessions. Is that okay?

Yes. Every session is recorded and available within 24 hours. You can also submit questions in advance so your situation gets covered even if you're not there live. That said, showing up live means you can get in the hot seat and get direct feedback on your work, so I always recommend it where you can.

I'm fairly new to my business. Is this right for me?

This works best for photographers who have had their first few paying clients and want to build something more consistent. However, I did have a participant last year, Suzanne who had just started her business when she joined and got a $1,750 booking before she'd finished the workshops. If you're genuinely brand new and haven't photographed any paying clients yet, email me and we can figure out what would suit you best.

I only photograph dogs / horses / cats. Does this work for my niche?

Yes. The positioning work, the campaign choices, and the 90-day plan all adapt to your specific market and niche. We've had equine photographers, dog-only studios, and multi-species photographers go through this workshop and get results with the same system. This also work for portrait photographer.

My market is small / rural / saturated. Will this still work?

Suzanne had no existing audience. She's in a saturated market too. The system works because it's about speaking to the right people clearly not about having a large market or a big following. We build something that works for where you are.

What happens after the three workshops?

You leave with a personalised 90-day marketing plan you can run straight away. For photographers who want ongoing support building and running the full system, the Consistent Bookings Mastermind is the next step which has six months of fortnightly group coaching plus you get a regular business audit, marketing campaign reviews and access to all the tools and templates that I use in my business. I'll share more about that in Session 3 for anyone who's interested.

What exactly does the guarantee cover?

Attend all three sessions, complete the exercises, and launch the campaign we build together. If you haven't booked at least one new client within 30 days of the final session, I'll coach you personally in the Pet Photographers Collective Skool community, async, until you do. No time limit, no extra cost. We keep going until you get there.

Is there a payment plan?

Yes. You can pay in full (USD $559) or in two payments of USD $300. The first payment is due at checkout and the second 30 days later. Email [email protected] if you have any questions about payment before enrolling.

What timezone are the sessions in?

All sessions run in AEST (Sydney, Australia). Exact session times will be shared after enrolment. Recordings are available within 24 hours in the Skool Community Classroom.

Your next $1,500+ client is out there.

Let's go find them.

In 30 days you could have a campaign running, your messaging right, and a booking in the calendar. The plan is ready. And if you do the work and don't land that first client, I keep coaching you until you do.

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