Stop chasing bookings.
Start attracting consistent ideal clients.
A complete system for pet photographers who are done with the feast-or-famine cycle and ready to build a business that actually works.
You're talented. Your work is good. Your clients love you. But the bookings are still unpredictable. Here's the thing — it's not your photography, it's not the market, and it's not you. It's the system. Or rather, the lack of one.
You're working hard. The bookings should be following.
You post consistently. You show up. You've probably invested in a course or two. And some of it helped, for a while. But nothing has stuck in a way that feels sustainable.
The feast-or-famine cycle keeps going. You get a run of good bookings and feel great, then things go quiet and the panic sets in. You start posting more, dropping prices, running last-minute promotions. And then the cycle repeats.
Here's what I've noticed after coaching dozens of pet photographers: the problem is almost never the photography. It's almost never the market. And it's almost never a lack of effort. It's that there's no system running in the background.
- You're not sure where your next booking is coming from
- Clients who enquire ghost after they see your pricing
- You're posting on social media but it's not turning into enquiries
- You've done courses before but nothing actually changed
- You feel like the market is too saturated or clients don't value artwork
- You're exhausted from the unpredictability and just want something steady
If any of that felt familiar, you're in the right place. And you're not alone in it.
Every booking gap traces back to one of three things.
After working with pet photographers at every stage of their business, I've found that inconsistent bookings always come down to a gap in one of three areas. Most photographers try to fix all three at once. That's why they stay stuck. The Consistent Ideal Client Method™ teaches you to diagnose your specific gap first, then build the system that fixes it.
The Consistent Ideal Client Method™
Magnetic Visibility
Not enough of the right people know you exist. Your marketing is either invisible, inconsistent, or pulling in the wrong crowd. We fix this with a mix of active campaigns and passive marketing that keeps working even when you're not.
Aligned Positioning
People find you but you're attracting the wrong clients or competing on price. Your messaging isn't building enough desire or trust to move them forward. We fix this with a clear ideal client profile, a premium offer, and messaging that speaks to clients who value artwork.
Intentional Client Experience
You're getting enquiries but losing them before they book, or leaving money on the table after they do. We fix this with a consultation framework, a nurture system, and a client experience that converts and multiplies ideal clients through referrals and repeat bookings.
The Consistent Bookings Audit tells you exactly where to focus first.
Before you invest in any program, it helps to know which part of the Consistent Ideal Client Method is actually broken in your business. The free audit takes two minutes and gives you a personalised result showing your biggest gap right now.
Visibility Gap
You're not getting consistent enquiries because you're not visible enough in the right places. No structured campaigns, no real lead capture strategy, a small or stagnant audience.
Positioning Gap
You're visible but attracting the wrong clients or competing on price. Generic messaging, price resistance, ghosting after pricing. You're not being seen as the obvious choice.
Experience Gap
You're getting enquiries but losing bookings or leaving money on the table. No nurture before booking, low averages, no emotional buying moments, no repeat or referral strategy.
No email required to see your result.
The Workshop teaches you the system.
The Mastermind helps you run it.
Most photographers learn a framework and then struggle to implement it while also running their business, doing sessions, editing, and everything else. The gap between knowing and doing is where most people stay stuck. The Consistent Bookings Program closes that gap.
The Consistent Bookings Workshop
Three live 90-minute sessions. Small group. Practical and focused. You'll leave each session with something you can implement immediately.
- Session 1: Magnetic Visibility — define your ideal client and build your lead generation strategy
- Session 2: Aligned Positioning — craft your unique value proposition and shift your messaging from problem-solving to desire-building
- Session 3: Your 90-Day Plan — build a personalised marketing plan you can run straight away
- Session recordings and workbooks
- Private community access during the workshop
- Lifetime access to all replays
The Consistent Bookings Mastermind
Six months of hands-on implementation support in a small, intimate group of 6-8 photographers. This is where the Consistent Ideal Client Method™ goes from concept to running system.
- Fortnightly group coaching calls (live, 60-90 minutes)
- Monthly campaign reviews — Ina reviews your actual marketing assets and gives specific feedback
- Business audit every two months — a structured review of where you are and what to focus on next
- Group Voxer chat for between-call support and quick questions
- Custom ChatGPT AI library built specifically for pet photographers
- Guest expert masterclasses (SEO, email marketing, pricing psychology)
- Private Skool community for mastermind members
The mastermind is capped at 6-8 photographers per intake. This is intentional. You chose this program because you want real feedback and real support, not to be one of hundreds.
Two ways in. One transformation.
Whether you want to learn the system first or go all-in on building and implementing it with support, there's a right option for where you are right now.
Workshop Only
One-time payment
For photographers who want to learn the complete Consistent Ideal Client Method™ and build their 90-day plan, but aren't quite ready for the full implementation commitment.
- All three live Workshop sessions
- Session recordings and workbooks
- 90-day marketing plan template
- Private community access during the workshop
- Lifetime access to replays
Full Program Bundle
One-time payment
Save US$559 vs buying separately (Workshop US$559 + Mastermind US$2,500 = US$3,059)
For photographers who are ready to build the system and want the accountability and support to actually implement it. This is the option for photographers who are serious about making a real change.
- Everything in the Workshop
- Six months in the Mastermind
- Fortnightly coaching calls
- Monthly campaign reviews
- Business audits every two months
- Voxer support, AI library, guest masterclasses
- One 1:1 onboarding call with Ina
- Priority access to the next intake
Monthly Plan
per month, minimum 3 months
For photographers who want the full program but prefer to spread the investment. Everything in the Full Program Bundle, month by month.
- Everything in the Full Program Bundle
- Month-by-month flexibility after 3-month minimum
- Cancel anytime after minimum commitment
Total over 6 months: US$3,582. Bundle saves you US$832.
Mastermind places are capped at 6-8 per intake. Once the intake is full, the next available spot is the following cohort. If you're interested, apply now and we'll confirm your place.
This program is for established pet photographers who are past the beginner stage but stuck in the feast-or-famine cycle.
I want to be honest about this because I only take on a small group each intake and I want to make sure it's the right fit for everyone in the room.
This is for you if...
- You've been in business for at least a year and have some clients, but the bookings are still unpredictable
- You're serious about building a sustainable business, not just looking for a quick fix
- You're open to doing consultation calls and building a relationship-based sales process
- You want to attract clients who value artwork and are happy to invest $1,500 or more
- You're willing to do the work, show up to the calls, and actually implement the system
This is not the right fit if...
- You're brand new to photography and still building your technical skills
- You only want to sell digital files and aren't open to shifting your business model
- You're looking for someone to do your marketing for you
- You're not willing to get on calls with potential clients
I'm still in the trenches. That's what makes this different.
I'm a full-time pet photographer based in Canberra, Australia. I run my studio, do sessions every week, and I love every minute of it.
I also coach pet photographers who are exactly where I was a few years ago: talented, hardworking, and completely exhausted by the unpredictability of it all.
I built a system that works. A $400 ad spend that generated 70 leads and $38,000 in sales. A studio that runs consistently without me scrambling every time things slow down. Clients who invest $1,500 to $5,000+ and genuinely value the experience.
And here's the thing. I'm not a business guru who stopped doing the work. I'm in it with you. I know what it feels like to have a quiet month and wonder what you're doing wrong. I built this program because I wanted to share what actually works, not what sounds good in theory.
Don't take my word for it.
Here's what photographers who've worked with me have to say.
I cannot say enough amazing things about my experience working with Ina as a one-on-one coaching client as well as part of her mastermind. She is an open book and passionate about what she is teaching, and even more important to me was that she is also doing the work herself, not just teaching it from afar.
Yunet Solorzano Olive & Fable Pet PhotographyHer marketing blueprint course has really been the key driver in me successfully launching my business at top speed and has resulted in a number of leads and bookings. And this is all before I even finished the course. I can't recommend Ina enough. I'm so excited and grateful for trusting in Ina in helping me build my business.
Suzanne Smith Suzanne Joy PhotographyI joined Ina's pet photography community in search of marketing help for my small business and have gained so much insight and confidence in just a short amount of time. Since joining the Pet Photographers Collective, I've learned to map out my year with a marketing plan that is so much more proactive.
Stacey Sherman BarkHop StudioMy spring is fully booked. This is the first time this has ever happened in my business. I am getting inquiries and I have to tell people there are no spots left. It was one of the best investments I ever did. I took the course, I implemented it, and I am seeing the results and the bookings coming in.
Sharon Canovas Pet Photographer, CanadaHere's what current Mastermind members say about the experience from the inside.
I thought I was going to have a hard time going from one-on-one coaching to a group style, but I am actually loving it. It is like the best of both worlds. My biggest win has been a mindset shift on January being a slow month. I launched a book project and kept my momentum going.
Yunet Solorzano Olive & Fable Pet Photography — Mastermind MemberEveryone is so vulnerable and supportive and that has been huge for helping me grow my own confidence. The hot seats are fantastic. I could not have said I'd ever be comfortable hopping into a hot seat before joining the mastermind. My biggest win is a mindset shift around the marketing I've been doing and how it fits into the year calendar. I have a better handle on it than I realised.
Stacey Sherman BarkHop Studio — Mastermind MemberI like that we can ask questions and get answers almost right away. My biggest win has been creating a nurturing sequence and a lead magnet. I am immensely grateful to Ina for always helping me with all the issues I have. You are very generous.
Adrian Mastermind MemberA few things people usually ask.
I've done courses before and nothing changed. How is this different?
That's the most common thing I hear. And it's a fair concern. Most courses give you great content and then leave you to figure out the implementation on your own. That's where things fall apart. The Workshop gives you the framework and the 90-day plan. The Mastermind gives you the support to actually run it, with someone reviewing your campaigns, giving you feedback, and keeping you accountable. The combination is what makes the difference.
I'm part-time. Will this work for me?
Yes. Most of the photographers I work with are part-time when they start. The system is designed to work with the time you have, not require you to be full-time. The 90-day plan we build together is built around your schedule.
My market is different. Clients in my area don't value artwork.
I hear this a lot. And I understand why it feels that way. But in almost every case, it's a messaging problem, not a market problem. There are clients who value artwork in every market. The Consistent Ideal Client Method™ teaches you how to find them and speak to them. That's the whole point.
Can I do the Workshop first and join the Mastermind later?
Yes. You can start with the Workshop and upgrade to the Mastermind at any time. If you upgrade within 30 days of completing the Workshop, your Workshop investment is credited toward the Mastermind price.
When does the next intake start?
Intakes run quarterly. The next cohort dates are listed on the checkout page. If you're not sure whether the timing works for you, send me a message and we can work it out.
What if I join and it's not the right fit?
I offer a 7-day satisfaction guarantee on the Workshop. If you attend the first session and don't feel it's right for you, I'll refund your investment in full. For the Mastermind, I ask that you commit to the first month before making a decision, because the results come from implementation and that takes a little time to see.
The system is here. The next step is yours.
If you've read this far, something in here resonated. Maybe it was the feast-or-famine description. Maybe it was the idea of finally having a plan you can trust. Whatever it was, the next step is simple. Pick the option that's right for where you are right now.
Not sure which option is right for you? Send me a message and I'll help you figure it out. No pressure, just a conversation.