THE CONSISTENT BOOKINGS MASTERMIND
Six months to your most consistent season as a pet photographer yet.
Know what to run. Build the system. Stop doing it alone
Accountability and implementation support while you build the marketing system that creates consistent bookings in your pet photography business. For established photographers who are tired of half-finished campaigns, inconsistent enquiries, and trying to hold themselves accountable without anyone in their corner.
By the end of six months, you will have built, refined, and be actively scaling your pet photography business with the right coaching, systems, implementation, and accountability behind you.
Seen, trusted and awarded across the industry.
RESULTS from Ina and her clients.
When your bookings are reactive instead of reliable
"People in my market won't pay premium prices."
"I don't have a consistent marketing plan. It is definitely reactive."
"I never know what to post or what to say so I just post my photos."
"I get compliments all the time on my work but no one books."
"It's random and unpredictable. I never know where the next client is coming from."
"I don't like chasing and being salesy. That's not my thing."
Does any of these sound familiar? These are real words from real photographers inside of my Pet Photographers Collective Community.
If you're nodding, you're in the right place.
You already know a lot.
You’ve done workshops. You’ve thought about your ideal client. You’ve probably got notes, ideas, maybe even a few half-built campaigns sitting there waiting for you to finish them.
But knowing what to do and actually doing it are two very different things.
That’s where most people get stuck.
Usually because they’re trying to build their marketing alone.
They second-guess every move.
They take too long to launch.
They try something once, it doesn’t instantly work, and then they start wondering if the problem is their pricing, their offer, their audience, or them.
So they go back to posting when they panic.
Sometimes it works. Then it goes quiet again.
That's exhausting
Six months of having someone in your corner while you actually do it. Reviewing your campaigns before they go live.
Calling out what’s not moving. Helping you troubleshoot when something isn’t working. Making sure you follow through instead of drifting.
Not in theory. In your real business, with your real clients, in your real market.
What the six months looks like
A clear roadmap. So you always know what to work on next.
Inside the mastermind, we work through a simple roadmap so you’re not bouncing between ideas or wondering what to do next.
MONTH 1
Launch a campaign
Choose a campaign, build it, and launch it so you’re generating real enquiries.
MONTH 2
Refine messaging & positioning
Refine your messaging, landing page, and follow-up so your campaign actually converts.
MONTH 3
Build follow up and nurture
Put a simple follow-up and email rhythm in place so leads don’t go cold.
MONTH 4
Improve the Sales Path
Tighten how you communicate pricing, artwork, and the journey from enquiry to booking.
MONTH 5
Expand What’s Working
Launch a second campaign or improve and repeat the first one with better data.
MONTH 6
Lock In the System
Turn everything into a repeatable marketing rhythm you can actually rely on.
WHAT'S INSIDE
It’s support while you build.
It’s accountability when you’d normally drift. Feedback when you’re too close to your own business to see what needs tightening. Someone in your corner helping you look at the numbers, spot the weak points, and make better decisions faster.
Because most pet photographers don’t need more information. They need support turning what they already know into something that actually runs.
01
Fortnightly group coaching calls with hot seats
Every two weeks, live on Zoom. You bring your real questions, your actual campaigns, and your current roadblocks. You get direct, specific feedback for you and your business. All calls are recorded.
02
Campaign reviews before you launch
Submit your landing page, email sequence, ad copy, or social posts before anything goes live. You’ll get a personalised Loom video back with specific notes on what’s working, what to sharpen, and what to change. No more second-guessing. No more just posting and hoping.
03
Campaign planning and marketing direction
So you’re not guessing what to do next and always have a clear move to make. No more staring at a blank content plan or deciding between three campaigns and doing none of them.
04
Regular business audits and numbers reviews
Every two months, a structured look at the part of your business that needs the most attention right now. Website. Pricing. Portfolio. Marketing strategy. So you can see what’s working, what isn’t, and where to focus to actually move the needle.
05
Real-time troubleshooting and idea support
When something isn’t working, you fix it quickly instead of abandoning it. Most campaigns fail because people stop them too early. You’ll have someone to help you decide what’s worth fixing and what to leave.
06
Ongoing Voxer support
The wobbles don’t wait for the next Zoom. You’re about to post something and you’re not sure. You’ve got a quick question before you send an email. The group Voxer chat is where you get a fast gut-check or decision when you need one. 48-hour response window.
07
Mindset support when doubt creeps in
So you don’t talk yourself out of campaigns that would have worked if you’d stuck with them. This part of the work matters more than most people admit, and you’ll have space to name it and move forward anyway.
07
Mindset support when doubt creeps in
So you don’t talk yourself out of campaigns that would have worked if you’d stuck with them. This part of the work matters more than most people admit, and you’ll have space to name it and move forward anyway.
You’ll also get:
My Marketing Templates Library so you’re not starting from scratch every time you want to launch. Landing pages, email sequences, press releases, Canva templates, and more from my own studio.
Custom AI tools library built specifically for pet photographers, updated regularly as I build new tools in my own studio. Campaign builders, email wizards, client journey scripts, and more.
1:1 onboarding call so you start with a clear 90-day focus built around your specific business and where you are right now.
Full access to the Pet Photography Marketing System Workshop (valued at USD $559), included in your membership from day one.
Guest expert masterclasses added as bonus sessions each intake, covering topics like website design, social strategy, and SEO.
For the first 3 photographers only: a Custom AI Marketing Assistant built specifically for your business by me, so you can create campaigns, emails, and content faster without second-guessing every word.
MEMBER RESULTS
These are photographers who showed up, did the work, and built real things.
“I had an organic lead from Google that ended with over $7,700 sale. I’m still a bit shocked.”
— Suzy, Suzy McCracken Photography, Edmond, OK
“I love how every time we get together, I learn something new from Ina.”
— Sharon Canovas, Canovas Pet Photography, Hamilton, Ontario. Result: 12-month marketing calendar mapped
Winter campaigns launched, pop-up events running
Spring calendar: sold out
“I’ve done so much more, I’ve accomplished so much more in the months I’ve been working with you than I ever did in three years at the other groups. We’ve all had the opportunity to sign up with all of these other big name coaches and we’ve chosen you. And it’s not because we didn’t have other choices.”
— Yunet Solorzano, Olive and Fable Photography, Seattle WA. Result: Single sale, 9,000 dollars USD.
Why now, why this, why me
Why now
You already have paying clients and a proven craft, the gap is consistency. Every season you wait keeps you in reactive launch cycles instead of a steady rhythm of enquiries and bookings.
Six months from now you can still be guessing what to post, or you can have a repeatable marketing system that keeps your calendar and cash flow calm.
Why this
This is not another course you watch once then forget. It is a six month container where you build and refine real campaigns with support, reviews and numbers tracking.
Everything is built around pet photography campaigns so you are not translating generic business advice into your world while you are already tired.
Why me
I am a full service pet photographer in Canberra who built to 305,000 dollars in Year 6 with around 140 sessions a year while working full-time, not a coach who used to be a photographer.
As a Sony Australia Brand Advocate and multiple award winner I am still in the bookings, the sales calls and the artwork deliveries every week, so what we build together is grounded in what works now.
Is this for you?
You’ll feel right at home if:
It’s accountability when you’d normally drift. Feedback when you’re too close to your own business to see what needs tightening. Someone in your corner helping you look at the numbers, spot the weak points, and make better decisions faster.
Because most pet photographers don’t need more information. They need support turning what they already know into something that actually runs.
You’re an established pet photographer and you’re ready to stop winging your marketing
You’ve got half-finished ideas, campaigns you meant to launch months ago, and a business that swings between busy and quiet
You want personalised feedback on your actual campaigns, not generic advice that doesn’t account for your market
You’re ready to commit and do the work, you just need someone in your corner while you do it
You value a small, serious group where everyone knows each other’s businesses, not a giant program where you’re just a number
This is not for you if:
You want someone to do the marketing for you, rather than learning how to run it yourself
You're willing to take action and implement
You only want to sell digital files or you’re not interested in building a premium photography business
You’re not ready to commit six months to the work
Hi! I'm Ina, Your CoACH
I teach what I’m doing right now.
I’m Ina. I run a pet photography studio in Canberra, Australia and I still shoot, still run campaigns, and still test everything I teach in my own business. Last year I did 110 sessions. My clients invest between $1,500 and $5,000+ per session. I went from $90K to $190K in a single year.
When I tell you a campaign works, it’s because I ran it last month. Not five years ago.
I’ve also invested over $20,000 USD in my own education this year alone. I know what it costs to back yourself. And I know that the difference between photographers who build real businesses and photographers who stay stuck is almost never skill. It’s support, accountability, and someone who can see your business clearly when you’re too close to it.
The investment
Two ways in.
If your average client invests $2,000 per session, two additional bookings over six months covers your investment. That’s the floor of what’s possible with this kind of support.
Most popular
Pay in Full
USD $2,500
Approx. AUD $3,850
Everything inside the Mastermind
Workshop access included
Bonus: 90-min 1:1 Growth Planning Session with Ina (valued USD $500+)
Price locked in for future intakes
Monthly Plan
USD $495/month
6 payments. Total: USD $2,970
Everything inside the Mastermind
Workshop access included
Price locked in for future intakes
First payment due upfront
6 months commitment
Already completed the Workshop? Your USD $559 investment counts as a credit. Note this in your application and the adjusted pricing will be confirmed before any payment is processed.
Limited to 8 photographers per intake. Price is locked in at your joining rate, even if it increases in future rounds.
The GUARANTEE
Give it 30 days. If it’s not the right fit, I’ll refund you in full.
Show up. Engage. Start implementing. If after 30 days it’s genuinely not the right fit, I’ll refund your investment in full. No hard feelings.
After that, you’re committing to the full 6 months because this work takes time, and I want to help you actually build and run your system properly, not just dip in and out when you feel motivated.
READY TO APPLY
Here’s what happens next.
01
Fill in the short application.
Tell me a bit about your business, what’s going on with your bookings right now, and why this feels like the right next step.
02
If it feels like the right fit, I’ll send you the link to join.
No pressure. No awkward sales call. Just a simple yes or no.
03
You’ll get onboarded and know exactly what to do next.
So you can stop overthinking and start building.
P.S. As soon as you’re accepted, I’ll send you a quick-start action prompt to help you choose the first campaign or bottleneck we should focus on inside the mastermind, so you’re not joining and then wondering where to start.
Already completed the Workshop? Your USD $559 investment counts as a credit. Note this in your application and the adjusted pricing will be confirmed before any payment is processed.
Limited to 8 photographers per intake. Price is locked in at your joining rate, even if it increases in future rounds.
You do not need another year of half-finished ideas.
You need a simple plan, support while you build it, and someone to help you keep moving when your brain wants to spiral.
That’s what this is.
Limited to 8 photographers. Applications reviewed within 48 hours.
Questions? Email [email protected]
Ina J Photography
Pet Photography Coaching. inajphotography.com.au
© 2026 Ina J Photography. All rights reserved.