Make AI finally sound like you, not like every other photographer
A free live workshop for pet photographers. You won't just watch. You'll build your first Claude skill with me, your Brand Voice DNA, so the words AI writes actually sound like your business.
- Thursday 30 July, 10am AEST. Wednesday 29 July, 8pm ET / 5pm PT.
- Live on Zoom. Can't make it? The replay is up for 72 hours.
- No tech background needed. We start from zero.
Save your free seat
Pop your details in and I'll send the Zoom link and everything you need.
Free. Your seat and the 72-hour replay link, straight to your inbox.
88% of working photographers already use AI. Almost none have systemised it.
VSCO · 401 photographers surveyed · 2026
Why AI never sounds like you
You ask AI for a caption. It gives you something that could be any photographer's. You go back and forth, "that doesn't sound like me", and eventually give up or settle. Tomorrow, you start all over again.
"Spring is booking up fast 🌸🐾 Canberra's golden light and blossom trees make it the best time of year for outdoor dog photography.
📍 Canberra & surrounds
🎬 Outdoor sessions, all breeds welcome
📅 Spring dates filling up, DM or click the link in bio!"
"Spring sessions are open, and I already have a few dates on the calendar for September and October.
Spring is my second favourite season after autumn. If you want the azaleas and rhododendrons at their best, the window is mid-September to mid-October, that vibrant pop of colour doesn't last much longer than that. Days are longer without the heat, and the light is always soft since I shoot an hour or two before sunset regardless of the time of year.
I'm partly booked already and spots are genuinely limited this time of year, so if you've been meaning to do this, sooner is better than later.
It starts with a consultation, where we talk about your dog, your space, and what you're picturing. From there we move into the session itself, where you get to enjoy the process and watch beautiful artwork of your dog come to life.
Comment SPRING and I'll send you the details."
It's not you, and it's not the AI. It's that the AI knows nothing about your business. That's fixable in one session.
That's exactly what we fix together in this free workshop. You'll build your Brand Voice DNA skill live with me, and that's the one thing that takes AI output from generic to actually sounding like your brand. One session, one real shift.
One session, one real result
The Claude map
What Chat, Cowork and Code actually do, and which one to start with based on where you are right now.
The foundation
The context file that gives AI your business, and the brand voice that sits on top of it. One holds what your business is, the other holds how you sound.
The live build
Your context file first, then your Brand Voice DNA skill, built step by step together. You leave with both, not just notes about them.
The centrepiece
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Your first Claude skill, built or nearly built
Your Brand Voice DNA, done on the night, not homework you'll never get to.
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A slim context file about your business, built
Your pricing, your offers, who you serve, so Claude stops guessing. Built on the night, ready to expand in your own time.
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The exact prompt for 30 days of content in your voice
Run the skill, and get a month of captions that sound like you. I'll show you mine.
Pet photographers at any stage
If you've never opened Claude, you'll be fine, we start from zero. If you're already using AI daily, you'll leave with it finally systemised.
A little prep goes a long way
- 1A Claude account, logged in and open. Free is fine to start.
- 23 to 5 samples of your own writing. Client emails, captions, blog posts. Written by you, not AI. That's what the skill learns your voice from. No samples? The skill interviews you instead.
- 3Your business basics. What you offer, your pricing, and who your ideal client is. Even rough is fine. That's what we build your context file from.
Good to know before you register
What's a Claude skill?
Do I need to pay for Claude?
Is this for beginners?
What if I don't have writing samples?
What if I can't make it live?
Is this a pitch?
I'm Ina Jalil. I've been running my pet photography business for over 6 years, and I still run my full-service studio in Canberra, consistently doing $200K to $300K a year. I'm also a Sony Australia brand advocate, running workshops for them online and in person across Canberra and Australia. In the past few years I started coaching pet photographers around the world, and recently created a community called the Pet Photographers Collective. I also host the Pet Photographers' Journal, one of the only podcasts focused on helping pet photographers build a sustainable and profitable business. Before photography, I came from a finance and business analysis background, so the numbers side of business runs alongside the creative side. I'm not a coach who used to take photos. I'm still doing this every week, so everything I'll show you, including the tools I've built without writing a line of code, is what's actually working in my business right now.
See you on the 30th.
Build the thing that makes AI sound like you
Can't make it live? Register anyway. The replay is up for 72 hours, then it comes down.